Why Are So Many Players Wearing Pink Cleats At The World Cup?

If you have tuned into the 2026 World Cup, you have likely noticed one striking visual trend across the pitches as an overwhelming number of players are wearing bright pink cleats.  Major sports apparel brands, including Nike, Adidas, Puma, New Balance and Sketchers, all independently released pink-centric footwear packs for this summer’s tournament. This widespread…

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