The More Efficient Marketing Strategy Would Be SEO Marketing Automation

The More Efficient Marketing Strategy Would Be SEO Marketing Automation

Over the years, working in senior marketing roles for big businesses, I have been lucky enough to have experienced the introduction of new marketing automation and internet-based technologies.  Many businesses have prospered from these new technologies, whilst others have failed to achieve even minimum advantage.

From the first to mid-1990’s I witnessed email and internet being rolled out over corporate organizations.  Afterward came SEO and that I recall optimizing our very first client site.  Around precisely the exact same time, AdWords PPC advertising started becoming the talk of the town.  Not long afterward, LinkedIn, and Social Media, MySpace, Facebook, Twitter became popular.

Together with these technological developments, we have seen numerous marketing automation tools, from web creation tools, email programs, promotion tools, and social media management tools.  Now we’re seeing incredible marketing automation tools such as HubSpot who are absolutely amazing and increase marketing to an entirely new level.  It’s no wonder marketing has shifted much in the previous ten decades.

No more is it mostly a creative art form, it’s now also very scientific.  Unfortunately, a number of businesses are failing to harvest the most potential and benefits that these advanced marketing automation tools can provide.  There are 4 key reasons for it.

1.  Limited knowledge about the best way to utilize (function ) the tools.

Companies often see demonstrations of their tools or read sites and sales staff.  Of course, the demos and sales stuff highlight these marketing tools are to work with, but they take some time, energy and interest to learn.  Frequently because no-one in the company actually knows how to use it has the time or interest the tool is bought or downloaded and used then laid to rest or simply the novelty wears off.  A very basic example of this related to a company that decided it had to start generating videos.  It purchased a camera and complex editing software.  No one actually knew how to use a camera or computer software.  Someone in the business attempted to learn it but found that they didn’t have time or interest and the camera or the applications were used again.

2.  The team has an understanding of the marketing automation tool but restricted strategic understanding.

This appears to be somewhat common in many organizations.  Staff and management know what the instrument can do, are excited by its own capabilities, understand how to operate it has lacked the knowledge on how to apply the performance of this tool in their industry or environment.  A good illustration of that was.  It started blogging and set a site on its own website up.  Regrettably, the content of these blogs was irrelevant/inappropriate into the businesses’ core experience and the blogs became only press releases or promotions.  The site failed to provide any benefit to the business.

I’ve really seen this do more harm to a company than when they had never begun blogging in the first case.  It is a credibility problem.

3.  Implementing “Experts”

Companies have to be very careful when hiring staff to handle these sophisticated tools.  The interview process ought to be structured very differently.  Many candidates may talk the talk but have limited expertise, either independently or strategically, or even both.  Carefully designed recruiting processes should be developed to make sure the candidate has the right level of skill.

4.  Recruiting expert contractors who claim the entire world.

We have come across the SEO expert who can guarantee no.1 place on page 1 of Google results.  Most business owners aren’t specialists in this subject and the convincing sales pitch is too good to pass.  The specialist is recruited, the business hands on a lot of money and it ends in frustrated, angry and cynical business owners and managers.  There are many reasons for this such as the use of improper methods that Google identifies and penalizes the site for.

The 4 Major Techniques of SEO

SEO strategies can be broken into 4 main areas.

These are:

1.  Quality articles,

2.  Website organization,

3.  authority,

4.  What is in it to the visitor?

Quality content is defined as content which follows the following principles:

1.  It is created for the visitor, not the search engines.

2.  Add value 

3.  Give your visitor exactly what they need 

You may invest a great deal of cash to build your site and attract traffic.

But what if you continue spending money on SEO, online advertising and other kinds of marketing with no clients to show for this?

Or fewer clients and sales than you hoped for or planned?  The outcomes could force you to borrow money, lay off workers or lose your business.  That will be bad.

However, what if there is a way to prevent that from happening?  What if this way might help you attain your goals faster and more easy?  You see, all the money you spend on SEO in case you don’t convert prospects into clients and other tactics will reveal little or no return.

Revenue conversion is where you make money.  Your cost per client goes down as your sales conversion rate goes up.  Along with your gain increases at a rate that is higher.

What a Marketing Automation System Can Do for You

A marketing automation system can help you convert prospects fast.  That means you’re able to earn a return on your investment sooner however, marketing automation doesn’t mean losing the human touch.  Additionally, it makes it possible for you to get customers to buy more from you, more frequently.

An automation program entails server-based software that automates processes for each contact.  It does this by information about and behavior.  This system is much more than simply autoresponders.  It incorporates other functions, rules, and customer relationship management that will assist you to boost conversion.

Below are five marketing automation methods to assist you to convert leads into customers.

Marketing Automation Technique #1: Lead Scoring

Lead Scoring lets you position your contacts in reaction to the activities they take after they are opt-in.  Lead scoring helps you know that your qualified prospects are.  So you can funnel them into the sales conversion chain that is proper.

Marketing Automation Technique #2: Tagging

Tagging is a way of segmenting your own leads.  So you’re able to convert leads into sales.

An advertising system can label your leads by the advertising source, type of contact, along with additional demographic and psychographic data.  You could also tag them from the links they click on, or whenever they browse a page of your site.  Afterward your marketing automation system can put them in a custom sequence of messages which fit the tag.  So the follow-up message could be personalized to their needs and needs.

Marketing Automation Technique #3: SMS Texting

SMS texting is a much faster and more reliable way of sending a message than email or print.  About 90% of people read their text messages within 3 minutes of getting them.  And texting has 6 to 8 times engagement compared with email.  Not only do you get your message faster, but your contact is also more participated.  How amazing is that?

Marketing Automation Technique #4: Split Testing

Split testing is a technique that many direct marketers use to optimize results.  An automation system can allow you to split test two or more revenue letters or mails.  So you may learn what message works best in revenue conversion.

Marketing Automation Technique #5: Shopping Cart Abandonment Follow-up

The sad reality is many folks – up to 67% or more – abandon their shopping carts.  Yet if you follow-up, you can close the sale.  A marketing automation program can help you to follow-up on these types of HOT LEADS who abandon the shopping cart and convert leads into clients.  So you can increase the conversion rate.

In fact, abandoned shopping carts that trigger email response recaptures 29% of abandoned sales.  Think about how much more money you can make if you could find those folks back to buy from you.

Where to Start

If you’ve got a marketing automation system, start to execute the five methods above and watch your sales increase.

In case you do not have an automation program, then think carefully about acquiring one.  You will be able to use one or more of these techniques above to boost your sales conversion.  The good news is that it’s affordable for tiny businesses.

In essence, as with marketing automation, the car is merely a tool that’s used to execute a strategy.

Marketing Automation may deliver incredible benefits and efficiencies into the business.  Prior to execution, businesses should ensure they have both strategically and operationally skilled personnel that can use the tools.  Alternatively, the business should consider external resources. They must know the 9 must have automations to increase productivity

When utilizing external resources it’s important to work with an agency or advisers who are fully transparent, sharing everything they are doing, why they’re doing it and how it’s being done.